Truck Centennial T-Shirts
Chevrolet – Giveaway
Chevrolet’s Truck Centennial celebration kicked off at the State Fair of Texas. Fair goers who participated in Chevy’s Ride and Drive test drive event got a free commemorative t-shirt featuring one of several iconic trucks.
Each of the iconic trucks was illustrated and paired with custom typography to reflect the style of that era. The back of the shirt features the special Centennial badge that also adorns Centennial edition Silverado 1500, Silverado 2500, and Colorado pickups.
Agency: Commonwealth//McCann
Art Director: Haley Stone
Illustrator: Joe Cornelia
Typography: Alex Sheldon
Creative Directors: Dan Marvin, Bob Guisgand, Duffy Patten