The Kansas City Area Toyota Dealers are an Official Founding Partner of the T-Mobile Center, a multi-purpose arena in downtown Kansas City. The arena is home to many special events, from sports to concerts to worship services. However, it is not the home of a professional sports team, so when we set out to create animated LED signage, we had no team colors, mascots, or cheers to fall back on for inspiration. We needed to find a way to make our creative feel like a big event while also appealing to audiences ranging from Katy Perry fans to WWE fans.