C8.R Oil Poster

Corvette Racing

To commemorate the first-ever mid-engine Corvette race car’s IMSA Championship win, we drained the race-used motor oil and mixed it with ink to screen print limited-edition posters.

This project won a Black D for Creative Use of Media in Adcraft’s D Show.

Agency: Commonwealth//McCann
Illustrator: Haley Stone
Creative Directors: Dan Marvin, Dave Muller

Previous
Previous

Chevrolet Educator Discount

Next
Next

Chevrolet J.D. Power Awards