When you turn 65 and become eligible for Medicare, there are lots of different plans to choose from. We created a social campaign targeting Michiganders 65+ for Blue Cross Blue Shield of Michigan’s Medicare plan options and how the benefits fit a variety of needs.

Ultimately the client chose to go with stock footage over animation, and while many of our concepts worked in either medium, some concepts became much more straight due to the limits of existing stock video. Some of my favorite original ideas are featured below.